Marketing Strategy
Customer Segmentation
Segment both Sales and Service customers so we can identify the most relevant message for each customer group.
Digital Magazine
A digital magazine featuring general dealer information as well as Sales and Service specials. Each page of the magazine features a video related to the page content with all links leading directly to dealer’s website. A matching Social Media creative is also produced for SM campaigns helping to push the same message, and theme, across multiple channels.
Personalized Follow Up
Personalized emails, for both Sales and Service, are generated based on customer’s click-thru behavior
Layered Strategy
Give customers a reason to do business with you. Based on customer click-thru behavior, a customer will receive a relevant follow-up email featuring either, a model-specific offer or Service special.
Customer Retargeting
For customers that don’t engage with the prior emails, a retargeting campaign is launched featuring different offers, subject lines and cadence.
Dealer Handoff
A list of all respondents, Sales and Service, are delivered to the dealer for follow-up. The information provided includes customer segment, copy of creative they engaged with, customer information, vehicle of ownership and/or interest and the link the customer clicked on. Give customers a reason to do business with you.