• Home
  • Our Services
  • Marketing Strategy
  • Testimonals
  • Contact Us
  • More
    • Home
    • Our Services
    • Marketing Strategy
    • Testimonals
    • Contact Us
  • Home
  • Our Services
  • Marketing Strategy
  • Testimonals
  • Contact Us

Marketing Strategy

Customer Segmentation

  Segment both Sales and Service customers so we can identify the most relevant message for each customer group.

Digital Magazine

A digital magazine featuring general dealer information as well as Sales and Service specials.  Each page of the magazine features a video related to the page content with all links leading directly to dealer’s website.  A matching Social Media creative is also produced for SM campaigns helping to push the same message, and theme, across multiple channels.

Personalized Follow Up

 Personalized emails, for both Sales and Service, are generated based on customer’s click-thru behavior 

Layered Strategy

Give customers a reason to do business with you. Based on customer click-thru behavior, a customer will receive a relevant follow-up email featuring either, a model-specific offer or Service special. 

Customer Retargeting

 For customers that don’t engage with the prior emails, a retargeting campaign is launched featuring different offers, subject lines and cadence. 

Dealer Handoff

 A list of all respondents, Sales and Service, are delivered to the dealer for follow-up.  The information provided includes customer segment, copy of creative they engaged with, customer information, vehicle of ownership and/or interest and the link the customer clicked on.  Give customers a reason to do business with you.

Copyright © 2023 Automotive Digital Services - All Rights Reserved.

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept